Implementing LocalBusiness schema is essential for conveying critical business information—such as your name, address, phone number, and operating hours—to search engines. At the time of writing this, according to Ahrefs, Angi has over 436,452 landing pages. Absolutely insane, and it’s no wonder they have so much organic traffic. And G2 has done a great job of organizing all of these reviews and creating a container for them. This way, they can spin up thousands of landing pages and rank in search without having to create the content themselves — people leaving reviews are making the content. It’s this omnipresent approach to media that allows them to build authority with Google and maintain such strong rankings.

This content should be high-quality, informative, and relevant to your target audience. It should also be well-written and engaging, so that people will want to read it all the way through. Ranking is the process of determining the order in which websites appear in search results. Off-page SEO refers to the actions you take outside of your website to improve its ranking in SERPs. This includes things like building backlinks, guest blogging, and social media marketing. Search engine optimization (SEO) is the process of improving a website’s organic visibility on search engines.

Look for keywords with featured snippets

This means you’re interrupting a user’s experience to capture SEO Anomaly their attention, which makes it more difficult to get them interested. Showing up in their search results aligns with an existing demand—your customers are actively seeking information, products, or solutions. This makes SEO a powerful inbound marketing strategy, where users come to you rather than the other way around. Because searchers already have intent, they are more likely to convert, making SEO an essential tool for attracting high-quality leads.

Lesson 1: What Is SEO?

• Sometimes, the user wants a quick answer—like the hours of operation of a business or the price of an item.
• Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords relevant to your niche and audience.
• But it’s still a great tool for finding keywords that people are searching for in Google.
• The key is to add internal links where they make sense to your high-priority pages.

Search engine results pages (SERPs) display both organic and paid results. Organic results are the non-paid listings that appear based on the search engine’s algorithm, while paid results are sponsored listings that appear at the top and bottom of the page. Organic results are determined by factors like content quality, keyword relevance, and user experience, whereas paid results are influenced by the advertiser’s bid and ad relevance.

There are lots of useful resources on the web to help learn more about SEO. Although SEO and SEM both help organizations generate web traffic, marketers should know their key differences. Additionally, the average salary for an entry-level SEO specialist is $52,382 1. Higher-level positions in the field, such as senior content manager, make an average of $89,619 2.

What is the Difference Between SEO Writing and Content Writing?

It’s a good practice to include a relevant keyword here if it fits naturally. Getting backlinks from high-authority sites sends a signal to search engines that your website is credible, authoritative, and has valuable content. Keyword research involves identifying the terms and phrases your target audience uses to search for information. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords. This is a critical step in SEO for beginners, as understanding the right keywords will guide your entire strategy.