Search intent refers to the purpose behind a user’s search, while location-specific queries help find information relevant to a particular area. It often requires a multifaceted strategy that integrates foundational SEO practices, high-quality content creation, on-page optimization, and building authoritative backlinks. Use tools like Google PageSpeed Insights to measure and optimize your site’s speed for mobile users.

A backlink from Wikipedia, a site that it trusts a lot, carries more weight than a link from a lesser known website. Once you’re done with the above steps, your next task is to create content to target keywords your website is not already ranking for. The easiest way to check your website’s keyword rankings is to use a rank tracker tool. I’ll use Semrush in this example, but you can use your favorite tool. Get a quote and learn more about our search engine optimization and web hosting services and how they can help increase your blog’s traffic.

Turn a Standard Post Into a Long-Form post

Google refers to this abusive technique used by link farms as web spam. A key indicator to establish trust rank is the number of high quality websites linking to it, known as backlinks. Google also uses internal and external links as part of their trust rank calculation.

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If both show up in the SERPs you can then end up with fewer backlinks to each page. Instead, you should review both pages and consolidate the content so that you now have one strong page that can enjoy lots of quality keyword rankings and backlinks. Review your pages or blog library periodically to ensure you don’t run into this issue. You can also use a tool like SEMRush to check for keyword cannibalization which indicates a duplicate content issue is at play.

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Use email marketing, social shares, and other off-page SEO techniques

Use header tags (H1, H2) appropriately to separate sections and subtopics, making it easier for both users and search engines to navigate your content. By implementing these strategies, you can improve your local ranking on Google and increase the visibility of your business in local search results. Focus on creating valuable content that aligns with user intent to improve your Google page ranking and drive more traffic to your site. Using the right keyword phrases can help improve your search engine rankings. While you may be doing your best to add images to your blog posts, you can go one step further by creating infographics. Instead of coming up with fresh ideas entirely, you could start repurposing some of your old blog posts into infographics.

In addition, each page should get it’s own primary target keyword to avoid keyword cannibalization. As we all know the recent Facebook SEO Anomaly updates earlier this year make organic engagement quite difficult. However, using keywords in your post and directing traffic from your other social media sites may help.

Plus, more visibility for your content means there’s a better chance of people seeing it and linking back to it. Since your link profile is a crucial ranking factor, there’s a good chance this will also improve Google rankings. You just need to enter your competitor’s URL in the search bar and the tool will pull up all of the details of their search engine performance. This includes the top organic and paid keywords for which they’re ranking and how many clicks they’re getting for those keywords. So put yourself in the shoes of your audience and think about what terms they might use to conduct voice searches. You can use platforms like Answer the Public to discover popular conversational phrases relevant to your chosen keywords.