Sure, you can research competitors’ sites manually, but that takes a lot of time. Tools like Semrush will show you all the keywords your competitors’ sites rank for as well as those ranking in top SERPs and allow you to compare your domain against theirs. Too many website owners forego keyword research, which leads to the failure of their sites to rank on Google. Keywords are the words and phrases your potential customers are typing into Google when they’re searching for a business. As we are thinking about ways to make our content easier to read for both users and search engines, header tags are key.

Low Keyword Difficulty – Focus on keywords that have lower competition. BHS Links Tools like Ahrefs or SEMrush can provide a keyword difficulty score, which estimates how hard it will be to rank for a particular keyword. Check the schema types supported by Google, find the ones relevant to your content, and add them to your website. The goal is to get your content in front of people who can potentially link back to your site and share your content widely. If your pages are already ranking on Google, you don’t have any serious technical SEO issues with your website.

Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)

Using Social Media sites like Facebook Business pages is a form of word of mouth marketing as people finding us after they have heard about us and connect. Go to accounts settings, privacy and check the box that allows your business page to show up on Google. Many times business owners are unaware of this setting and your Facebook page will not rank if this is not checked.

How much does Shopify SEO cost?

Off-page SEO means, primarily, getting high quality links back to your website. You’ve hopefully already gotten a few links from good blog directories, but another great way to get them is to write guest posts on other sites in your blog’s niche. For instance, if someone types “blog marketing strategies” into google, my blog post 10 Blog Marketing Strategies to Get 584,863+ Readers is the first result.

• You can also learn how customers actually talk about your products by using AI-powered conversation analytics tools like Signal Discovery.
• If Search Console doesn’t have enough data to provide a report for your pages, you can use the PageSpeed Insights tool to test each page individually.
• Google is looking for clear and straightforward content for AI Overviews.
• For transactional queries, offer clear calls-to-action and product details.
• In this guide, I’ll walk you through the fundamentals of Google Maps SEO—why it matters, how it works, and what you can do to get ahead of the competition.
• To truly understand how to rank for keywords, you have to understand something that so many companies miss — search intent.

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The advertiser with Ad Rank of 50 (in the second position within the top ad location) will have 1 impression on top. This feature gives searchers the option to send a text message to your phone directly from your Google Business Profile. With 82% of smartphone shoppers (92% for millennials) using their device for local search, this is a great opportunity for customers to get in touch with you. Google will embolden keywords in your reviews to further validate relevancy. Attributes are not specific to the Google My Business platform (review sites like Yelp have them, too).

I am writing this post for someone just starting out that is trying to wrap their head around how Google works. This is the post I wish I had 10 years ago when I first got started. I emailed a cousin and the spouse of a different cousin because I knew they were “tech geeks”.

Internal linking refers to adding hyperlinks within your website’s content that direct users to other relevant pages on your site. Implementing schema markup and utilizing internal links are two effective strategies to improve your website’s ranking on Google. Building citations from reputable local directories helps establish trustworthiness with search engines. Ensure consistency in your NAP information across all directories.