To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. So if you have a website, you want to make sure to show up in Google and other search platforms. For example, when I search for the term ‘sustainable phone case’, these results are shown by Google. Based on my search term and the intent behind it, Google deems these results the best ones found in its index. When you create a site with Wix, a mobile version of your site will automatically be created for you. You can find this version by toggling to the mobile icon in the editor.

Build a reputable online brand

• Like search engines evaluating content based on more than 200 ranking factors, SEO does the same.
• For any given keyword, there might be thousands of people who want to be among these ten search results on the first page of Google SERP.
• By following these steps, you can systematically work towards improving your website’s SEO, enhancing your online visibility, and attracting more targeted traffic.
• Set them up to include as little beyond the main keyword (for which you want to optimize the page) as possible.
• Search Engine Optimization (SEO) and Social Media are different yet related elements of digital marketing.

Learn about the evolution of search engines, their processes, and components. Understand how search engines work and the role of web directories. Dive into SEO, its advantages, barriers, and types, and enhance your digital SEO Anomaly marketing strategies. Industry experts will guide you with hands-on activities and examples that simulate common SEO tasks, helping you build your skills and prepare for the job market.

An example of that is Google AI overviews, where Google uses AI to pull together and combine information on a search query from different resources. This is then shown in one overview, with the hope that this directly answers the specific question asked. Metadata refers to the information that you provide Google to describe what your webpage contains.

How to Learn SEO (Basics, Tips, & Free Resources)

Use responsive design, compress images, and minimize code to improve site speed and usability on mobile devices. In the context of SEO (Search Engine Optimization), content marketing plays a pivotal role in attracting search engines and helping your website rank higher for relevant keywords and phrases. It bridges the gap between what your audience seeks and what your website offers.

When it comes to evaluating link quality, I always look at a broad scope of metrics like a decent domain rating, level of organic traffic, and positive growth in the number of referring domains, etc. However, the most important criterion is whether or not a site represents a real brand. Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.

Now that you have a clear understanding of on-page SEO, let us discuss the off-page SEO section of the ‘What is SEO? The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about. The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks.

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This, in turn, leads to more opportunities for conversion and sales. Effective SEO marketing strategies enhance user experience, build brand credibility, and can significantly reduce customer acquisition costs. In a crowded online marketplace, SEO is not just a marketing tactic; it’s an important investment in building a sustainable online presence and staying competitive.

In this post, you’re going to learn exactly how to create and implement an effective SEO strategy, step by step. If you’re great at creating and promoting content, determine which keywords to go after and focus your efforts there. No site does a perfect job of executing against every single aspect of search engine optimization.

On Coursera, you’ll find a variety of courses and certificates to sharpen your SEO skills, like the University of California, Davis’s Search Engine Optimization (SEO) Specialization. Get started now with this five-course series to help you build your skills in marketing, influencing, and data analysis. Learning SEO is all about understanding why it’s important, the strategies involved, and how to apply these strategies to your own website.

The best strategy to get backlinks is to create great content and let other people promote your content. First, it’s important to know that not all backlinks are created equal. Examples of high page rank sites include Wikipedia, the BBC, The New York Times, Mashable, etc. Understand what your company’s stakeholders want from search engine optimization and use those as a baseline for creating specific, measurable, achievable, realistic, and timely goals. Claim and optimize local listings like Google Business Profile and Bing Places. Besides linking to your website, these listings will help demonstrate to search engines (and users) that your business is genuine.