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Ethical Backlink Practices

Previously, Janette owned a boutique marketing agency and served as a Chief Marketing Officer for a leading professional training services provider. Examples of black hat SEO include keyword stuffing, link spam, link exchanges, hidden text or links, buying backlinks and sneaky redirects. It’s important to vet your vendors well to ensure they only use white hat SEO tactics.

Don’t Ignore Voice Search

Putting your focus keyword in the title tag (and, to a lesser extent, in the meta description) is very important. Many keyword research guides recommend focusing on the so-called long-tail keywords – keywords that are more specific and usually consist of more words. In the last 25 years, search engines moved from pure text-based evaluation to the machine learning age. The search engine index is basically a gigantic library of all the crawled websites with a single purpose – to understand them and have them available to be used as a search result. So when we talk about search engines in this guide, we mostly mean Google.

Search engines process and store information they find in an index, a huge database of all the content they’ve discovered and deem good enough to serve up to searchers. Your primary goal in creating content that attracts SEO traffic is to satisfy the user. The best way to do this is to make sure they don’t want to go back to Google and click on another result. Another great place to find keywords you already rank for is Search Console’s Performance Report.

• Read more about the history of search marketing and Bruce’s founding role in the invention of an industry.
• I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest …
• A higher ranking typically translates into more impressions and a better click-through rate.
• With our proven methods, you can expect improved visibility, increased website engagement, and higher conversion rates, positioning your business as a dominant local force.

You can either import keywords from other Semrush tools, from Google Analytics, or SEO Anomaly manually enter them. This includes the search engine, device, location, and language you want to track. The Listing Management tool shows you an overview of your business’ online presence.